Brinks Home Security
WINTER PROMOTION STRATEGY PITCH DECK
At its core, this seasonal campaign for Brinks Home Security is about trust - generating new customers via targeted sales while translating security into relatable, approachable, confident visuals. Drawing on winter themes such as cozy holidays, travel, and protection, I crafted the "Peace of Mind Starts Here" concept with targeted messaging, a promo hook, and fun brand integrated ideas such as Brinks Home ugly sweaters (free gift with subscription, anyone?). I designed multi-channel assets for email, ads, and social; audited existing ads for refinements in hierarchy and emphasis. This project highlights quick brand adaptation and polished creative that inspires measurable action.
Omron Healthcare x Walgreens
EMAIL CAMPAIGN CREATION & EXECUTION
Challenge Develop a Walgreens email campaign educating shoppers on the importance of home blood pressure monitoring, positioning Omron as the most trusted brand. The content goals included credibility and approachability.
Solution A clinical, mobile-optimized layout was created guiding readers through key touchpoints:
Omron is the #1 doctor-recommended brand
Home monitoring helps to prevent heart disease and strokes
The Omron Connect app stores, tracks, and shares health data easily
The architecture utilized educational content tiles with a strong CTA offering effortless consumer education.
Result The campaign drove a 22% increase in Walgreens in-store sales of Omron blood pressure monitors. Walgreens praised the execution for its clarity, strong storytelling, and strategic effectiveness - a standout victory for both partners!
Sherwin-Williams x Lowe’s
WEBSITE LAYOUT | DIGITAL EXPERIENCE | CONSUMER EDUCATION
Challenge Create a digital experience supporting Lowe’s customers in navigating an often overwhelming process of selecting and applying exterior wood stain. Many consumers feel unsure on which products to use, how to prep, and how to choose the right finish.
Solution A step-by-step web layout guided users through three key phases: Prep, Understand Your Wood, and Choose a Color. The interface offers visual clarity and approachability. Lifestyle photography grounded content in real-world inspiration, and the experience encourages learning without overwhelm, guiding users to a confident plan.
Result The final landing page simplifies a complex decision-making process, making stain approachable for DIYers. It supports product education, offering a strong call-to-action, while harmoniously aligning with Sherwin-Williams and Lowe’s branding.
Omron Healthcare
AMAZON B+ CONTENT | DIGITAL DESIGN
Challenge Create Amazon B+ content for the Omron Bluetooth digital thermometer that stands out in a crowded digital marketplace. The goal was to educate shoppers on product benefits while reinforcing trust in Omron’s nearly 50-year legacy of reliable health technology.
Solution A clean, mobile-optimized visual experience was followed for Amazon’s content module, balancing lifestyle imagery, educational infographics, and brand messaging. Key features were called out clearly. The tone was accessible and trustworthy, with visuals engaging first-time buyers as well as loyal Omron consumers.
Result The final campaign strengthened product features and benefits on Amazon while helping consumers make confident decisions. The visuals and informative structure supported Omron’s reputation for innovation and reliability in home health monitoring.
Omron Healthcare
AMAZON PRIME DAY SOCIAL CAMPAIGN
The challenge was to create a campaign for Amazon Prime Day, highlighting limited-time savings on products while remaining on point with branding The campaign needed to cut through the noise of a high-traffic shopping period and drive consumer interest, leading to a purchase. I led the execution of Omron’s Prime Day promotional creative for two consecutive years, each featuring a different hero product available at a sale price. The campaign included:
Platform-optimized layouts for Facebook and Instagram with prominent promotional messaging
Lifestyle photography to connect with target audience demographics and display featured products in use
Clean, consistent brand visuals that aligned with Omron’s digital and overall voice
The campaign contributed to a 32% YoY sales increase during Prime Day, surpassing Omron’s internal goals