Omron Automation | CES
Project: Experiential Design, 50x60 ft. booth concept, final graphics, and supporting collateral
Overview: For CES 2020, I led full creative ideation for Omron Automation’s booth experience, anchoring the theme of harmony between nature and technology - automation and AI does not oppose nature, they complement and work within each other. This theme was woven deeply into each touchpoint of the booth.
Scope of Work:
Developed full booth visual concept and theme
Created master comp bringing the concept to life across large exhibit walls
Design glass etching window panes, digital screen graphics, cobot Omron-branded stacking blocks, supporting collateral (i.e. postcards, handouts, giveaways) as well as wayfinding booth signage
Primary creative point of contact: collaborating with internal teams, stakeholders, engineers, vendors, and leadership
Result: The Omron CES booth was a visual and strategic success, reinforcing the brand’s “Sensing & Control + Think” philosophy through a dynamic and immersive space. It offered a fresh perspective on tech storytelling, blending industrial innovation with organic undertones, positioning Omron as a global leader in human-machine harmony.
Omron Automation | CES
Project: Experiential Design, 50x50 ft. booth Graphics & supporting campaign collateral
Overview: For Omron’s presence at CES 2018, I contributed to the visual development of the booth environment as well as supporting print collateral handed out to attendees. My work focused on clean, informative design that reflected Omron’s future-forward innovations in robotics, AI, and automation.
Scope:
Design key booth graphics to support brand recognition
Create print collateral and handouts utilized by booth staff and sales team
Ensure visual consistency across signage, screens, and physical materials
Highlight: This event marked the U.S. debut of Forpheus, Omron’s ping pong-playing robot, which drew significant media attention while introducing a broader audience to the company’s tech platform.
Omron Automation | Pack Expo
Omron Automation | WCX
Project: Large-scale OOH campaign
Overview: Promote Omron's presence at a key industry event, animated LED billboards were created - creating dynamic motion and light, creating eye-catching visuals driving traffic to the booth.
Scope:
Designed and storyboarded the animated LED display
Created event collateral, including postcards and printed materials
Designed out-of-home placements at Detroit Metro Airport and billboards along major expressways
Result: This campaign created a striking brand presence, boosting awareness across multiple channels including radio and TV. The campaign made Omron’s presence impossible to miss, extended the experience beyond the show floor.