Omron Automation
FULL PAGE PRINT AD DESIGN | CES PRODUCT LAUNCH KIT
Omron’s AI-powered ping-pong playing robot debuted at CES, and this full page magazine ad highlights a harmonious blend of robotics and machine vision. Forpheus, capable of tracking a ping pong ball 80 times per second, predicting smashes and reads player emotions. The clean layout execution pushed Forpheus to center stage (as it usually does!).
The CES booth experience attracted 111 media visits with an impressive 3.8 billion earned media impressions - nearly 2,000% above target.
TRU by Microbrush
BRAND IDENTITY | LOGO DESIGN | SELL SHEET DESIGN
Challenge Introduce a premium new brand of multi-bend applicators to dental clinicians. Under the well-known Microbrush brand umbrella, TRU represents a break from the 30+ year legacy of the original brand, requiring a modern new approach.
Solution I developed a full brand identity, including logo design, color palette, and font exploration. The final styleguide was created and applied to various launch collateral and packaging.
Result The design system emphasized a bright, modern aesthetic, positioning TRU as a high-performance applicator with versatility. The response was overwhelmingly positive and initial sales exceeded forecasted numbers.
Cabot Woodcare
PRODUCT LAUNCH SELL SHEET DESIGN
Challenge Introduce a new heat-reducing stain featuring Cool Feel technology, which reflects UV rays and reduces wood surface temperatures by 20°F.
Solution The outdoor living focused piece features a completed project in a best-selling shade. Technical data and swatches are shown on the reverse side.
Result The piece successfully showcases the Cool Feel tech, while supporting brand awareness in both retail and pro channels.
Obtura Spartan Endodontics
BRAND IDENTITY | LOGO DESIGN | COPYWRITING | SELL SHEET DESIGN
The challenge was to introduce a new, innovative endo file to the dental market. The campaign initiative was to elevate this new file and reinforce brand trustworthiness to endodontists.
A highly conceptual, minimal approach was chosen featuring the product (approximately only ⅞” tall) enlarged to show maximized detail. A spot gloss varnish was applied on top of soft touch cardstock, further highlighting the product. The reverse side expanded on a technical story (housing specs, diagrams, and key differentiators from the competition).
ONE ENDO successfully positioned itself as an strong, innovative, premium solution, exhibiting strong visual impact with educational depth and data to back it all up. This piece pushed sales over expectations as well as future recurring orders 28% over goal.
D-Lish
BRAND IDENTITY | PRODUCT POSTCARD DESIGN
The D-Lish dental varnish rebrand goal was to feel more fun and engaging highlighting a new dessert flavor variety.
I led a full refresh, including branding, sample and traditional packaging. Flavor cues and a new typography execution captured a whimsy take.
The new look brought an even stronger shelf presence and brand recognition, increasing sales by 33% with supporting print materials and sample packs sent to hygienists and dentists.
Omron Automation
PRODUCT AND SOLUTIONS CATALOG DESIGN
Challenge Create a safety components piece offering safety service solutions. Historically, there was an emphasis on products, so this was a departure from the traditional strategy. The piece will also highlight solution-oriented products and an associated value to ensure an efficient manufacturing line with reduced downtime.
Solution The catalog followed a landscape format as a stand-alone piece (separating this from existing collateral). Blueprint illustrations layered behind photography gave a nod to engineering precision while reinforcing Omron’s innovation. The layout balanced tech with human-centered storytelling to keep it relatable and engaging.
Result The piece created a measurable buzz among internal stakeholders and consumers. The full value of Omron’s safety offerings were successfully represented, generating a 44% increase in new customer meetings the first quarter it released.
The Metropolitan Museum of Art
SEASONAL CATALOG REDESIGN
Challenge Design an engaging catalog for The Met with a focus on whimsy, imagination, daydreaming, and learning through all forms of art.
Solution Hand-drawn elements and colorful typography were chosen to capture a childlike sense of wonder. In-use lifestyle photography added product context, balancing illustrative style with visual storytelling.
Result The final piece delivered a vibrant, imaginative voice to the Met Store’s childrens collection. It encouraged exploration and creativity while showcasing products resonating with kids and parents.
Follett
CATALOG CONCEPT | VARIABLE DATA PRINT STRATEGY | MULTI-SCHOOL CUSTOM CATALOG DESIGN
Challenge Create a flexible, customizable, variable catalog system and layout welcoming students across 120+ universities while showcasing campus bookstore offerings and branding varying by school.
Solution The catalog build included layered templates, allowing for variable data, and supporting school-specific inventory. Colors were dynamically adjusted for each school to reflect each university’s branding.
Result The modular system supported targeted, scalable localized versions, making each catalog unique and on-brand. The rollout supported bookstores across many college campuses while boosting engagement and purchases from incoming students by 15%.
Schwan’s Home Delivery
FAMILY ENGAGEMENT CAMPAIGN | QUARTERLY CATALOG DESIGN
Challenge Promote Schwan’s food products and create a stronger connection with families - particularly parents looking for ways to connect with their kids at mealtime and during meal prep.
Solution Strong customer testimonials were paired with family favorite recipes parents create with their kids. Color-coded sections introduced a system of recipes by type, making this large catalog easier to navigate.
Result The campaign gave the Schwan’s catalog more impact, offering shared experiences and unique meal plans. This execution positioned Schwan’s as a quick, reliable meal solution.