Microbrush TRU
DENTAL PACKAGING DESIGN
Challenge: Develop a completely new brand and packaging system for Microbrush TRU, centered around its innovative double-bend technology, designed to improve reach and precision in tight clinical areas.
Solution: I switched up the packaging experience by rotating the booklet and TRU logo clamshell embossing 45 degrees to create a distinctive diamond orientation - mirroring the brand mark. Inside, the product’s two-bend advantage story was highlighted. The insert introduces TRU and solidifies the newly debuting brand: Tactile Control, Reliable Consistency, and Ultimate Access.
Result: The relaunch exceeded expectations. Sales and marketing reported a surge in interest, with external customers responding overwhelmingly positively. Early sell-through increased by approximately 22%, driven by clear product differentiation and a strong visibility.
Valspar
WOOD CARE LABEL PACKAGING REDESIGN
Challenge: To refresh wood care line with a modern aesthetic - aligning to updated branding as well as increasing retail performance. The key goal was to simplify the label appearance while retaining brand familiarity.
Solution: In order to refresh the line while preserving familiarity, the existing color palette was preserved, and a strong hierarchy featuring a new callout banner treatment was introduced.
Result: The refreshed packaging system mark a cohesive presence. The redesign delivers a stronger shelf impact and aligns with consumer needs.
Omron Healthcare
MEDICAL PACKAGING REFRESH AND REBRAND
Challenge: Design a remote patient monitoring kit aligning with updated branding, and create an intuitive home health experience. Heavy influence on simplicity as most patients tend to abandon a doctor-requested home program if instructions are unclear.
Solution: An approachable packaging system was introduced to reflect updated global branding. Large print, concise instructions guided users through initial setup of the blood pressure monitor and data hub, ensuring seamless real-time transmission of readings to the patient’s clinician.
Result: The streamlined packaging offers a cost-effective and user-friendly solve. This redesign reduced production and shipping costs by nearly 70%. The kit empowered patients to share health data with their clinician, supporting better monitoring and health outcomes.
Walmart
GREAT VALUE BILINGUAL PACKAGING DESIGN | ILLUSTRATION
Challenge: Design frozen packaging aligning with the Great Value rebranding while continuing to stand out on shelf. For the Canadian market, packaging was bilingual with equal prominence required.
Solution: Clean, whimsical illustrations, white space, and dynamic product photography made product fun and approachable, bringing the packaging to life on-shelf. Bilingual typography was structured to maintain balance and clarity.
Result: The final designs support the refreshed branding while clearly communicating product and flavor cues that align successfully within the frozen dessert category.
Valspar
LOWE’S IN-STORE DISPLAY DESIGN
Challenge: Design an educational in-store display for customers to understand the importance of wood prep prior to staining and guide them to the ideal stain for their DIY project.
Solution: The layout was data heavy, requiring a welcoming space for shoppers to easily engage. Key product stages were broken out, and a QR code was added as a quick vehicle to show consumers the full stain color and transparency range.
Result: The prototype clearly communicates the Valspar prep messaging while simplifying product selection for DIY’ers. This display supports in-store navigation as well as the broader product selection experience.
Walmart
BILINGUAL PACKAGING DESIGN | ILLUSTRATION
Challenge: The licorice family needed a refresh for the Canadian market as part of a rebrand. The design required improved shelf prominence while meeting bilingual requirements regarding equal emphasis on the English and French language.
Solution: A bright flavor-coded palette and an integrated product window elevated impact.
Result:The final package family provides easy color cue separation while delivering on visibility, brand consistency and bilingual accessibility.